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Next Next Day Data Latency

Accessing Faster Content Measurement Data using Next Next Day Data Latency

Written by VideoAmp

Within Content Measurement Reports, you can now request Next Next Day as a Data Latency. This data latency should typically be available 2 days post telecast.

Next Next Day data is currently available for Linear datasources only.

Historical data is available back to September 1, 2025.

Next Next Day exists for Currency of Record 25/26 presently, however will be added to Currency of Record 26/27 in late September 2026.

Live and Live+SD are the only timeshifts available within Next Next Day Data.

Program Audience is reflective of the entire Program duration, (inclusive of Commercial Minutes), as it is in Prelim and Final data. Commercial Minutes are not separately reported as they are in Prelim and Final data.

There are a couple of reasons Next Next Day data will differ from Final Data, such as:

  1. Next Next Day data is based on syndicated schedules only, so air times and program names may differ from what is reported in Final data, which reflects Network provided schedule data where available. There may also be programs reported in Next Next Day data that are local/regional in nature, which are subsequently filtered out in Final data.

  2. Final data includes our complete commingled big data footprint, where Next Next Day is a partial representation of that data, given we don’t receive data from all providers in time for a Next Next Day delivery.

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