Including Digital Data in Content Measurement Reports

Building Digital Datasource Groups for Content Measurement

Within Content Measurement Datasource Groups, you can now include Digital Data.

Historical Digital data is available back to August 2025 for CoR 25/26, and back to May 2025 for CoR 26/27.

Digital Data exists for Currencies of Record 25/26 and 26/27, for the Data Latency of Final.

Select the Medium of "Digital" under Datasources and select the relevant Digital Datasource.

The filter selection options available for Digital Datasources are Program Name, Episode Title, and Sport. Make your selection(s).

You can continue to add Linear Data to the same Datasource Group, using the Add Datasource button, or Create Group as is with the Digital Data you’ve selected. In subsequent Content Measurement Reports you submit, you’ll be able to include multiple datasource groups to include Digital and Linear in a single report if you’d like.

Submitting Content Measurement Reports with Digital Datasources

Telecast and Program Reports are currently available for Content Reports with Digital Datasources.

Historical Digital data is available back to August 2025 for CoR 25/26, and back to May 2025 for CoR 26/27. Data availability is typically close to the 15-17 day availability that is standard for linear data sources, but digital data availability may vary from linear availability.

Digital Data exists for Currencies of Record 25/26 and 26/27, for the Data Latency of Final.

Currently only Live+Same Day is available for Digital Datasources. If you want to include additional timeshifts in your report for linear datasources you have included, you can, but Digital Datasources will only have data populated for Live+Same Day, so you must minimally select that Time Shift.

Advanced Audiences are not currently available for Digital Datasources in VXM-C.

A select list of age/gender demographics are available for Digital Datasources, and your report must include at least one of these audiences:

All other supported audiences are person-level.

You are welcome to include additional Audiences if you’re including Linear Datasources in the same report, however they won’t populate for the Digital Datasources.

Select your Datasource Group(s) as usual.

If you receive any notifications upon report submission notifying you of Audience of Time Shift selection issues, it is due to the report varying from the parameters above. Please add Live+SD and an Audience from the list above, and the report should then process as expected.

Interacting with your Report inclusive of Digital Data

Not all metrics will be reported for Digital Datasources.

The metrics of Program Average Audience, Program Rating, Out of Home Average Audience, In Home + Out of Home Average Audience, 6 Minute Reach, Audience Index, Audience Composition, and VPVH will populate.

Commercial metrics, Median Age and 1 Minute Reach will not populate.

The filter selections can be utilized as usual within the reporting dashboard.

The term Network will be used to represent a Digital Source in the short term.